fbpx

Why Use Videos for Marketing?

Why Use Videos For Marketing?

Marketing is the most important aspect of a business as it helps in gaining exposure in large numbers of target group of customers. Also, it helps in carrying the message you want to convey to your potential customers. You can use text to inform people about the features of your products, but most people pay more attention to the ad when it is accompanied by a video.

Searching about a product online can be time consuming if one tries to read information on different websites. On the other hand, seeing a short video explaining the features of a product is more enjoyable and more impactful. Marketers have found that carrying the message across to the customers becomes much easier with the help of videography rather than trying to give information through plain text.

The vast majority of people spend time watching videos

YouTube videos are watched billions of times every day. More than half of the population watches a video on the internet every day. Therefore, making videos to promote your product or service gives you a higher exposure among your target group of customers.

Videos have a much higher brand recall value

Visual content is much easier to recall than the text in black and white. It becomes easier for a customer to recall your business name if he has seen your promotional video on the internet.

  • 20% of people remember what they hear
  • 30% remember what they see
  • But a whopping 70% people remember when they have seen and heard

This is the reason why video marketing must be a part of your marketing strategy.

You can compete with your competitors

Most business owners are today making use of promotional videos on different social media platforms. In such a scenario, you can’t afford to rely on text promotion when all your competitors are trying to catch the attention of the customers through video marketing.

You can use videos for SEO

By including links of your website in your videos, you can send a large number of visitors to the landing page. This is a big benefit of video marketing as it can generate more sales by sending traffic to your website.

People share videos more than text-based links

If you are desirous of your business gaining exposure among a large number of target group of customers, video marketing is the best option for you. This is because people find it easier to share videos than links with only text.

  • 20% of people remember what they hear
  • 30% remember what they see
  • But a whopping 70% people remember when they have seen and heard

This is the reason why video marketing must be a part of your marketing strategy.

You can compete with your competitors

Most business owners are today making use of promotional videos on different social media platforms. In such a scenario, you can’t afford to rely on text promotion when all your competitors are trying to catch the attention of the customers through video marketing.

You can use videos for SEO

By including links of your website in your videos, you can send large number of visitors to the landing page. This is a big benefit of video marketing as it can generate more sales by sending traffic to your website.

People share videos more than text-based links

If you are desirous of your business gaining exposure among large number of target group of customers, video marketing is the best option for you. This is because people find it easier to share videos than links with only text.

All rights Reserved Asper Studios